Duja means second in Punjabi. As in second life or second chance. At Duja our vision is to breathe new life into the often-overlooked pre & post consumer waste generated by the fashion industry. While most of this waste ends up downcycled or in landfills, we believe in giving it a second chance. Embracing a playful and experimental approach to fashion. We explore a variety of techniques and materials, creating vibrant and versatile, eccentric pieces that defy convention. From raiding the family’s closet to upcycle clothes now we partner with export houses to rescue surplus fabrics and vintage garments, transforming them into unique, upcycled pieces. Our focus on comfort and quality ensures that every fabric is hand-selected for its potential to create something truly special. Our commitment to sustainability means that each garment is limited edition or one of a kind preventing overproduction and ensuring exclusivity.